I’m Sara. My professional history starts in the Marketing team at L’Oréal, where I spent 4 years improving brand connection with consumers, and later moved to Category Management to build incredible shopping experiences together with retailers.

I then moved to Nike for 12 years, where I learned and developed the main techniques of strategic planning in an international context, allowing me to later develop and implement the planning processes across all Southern Europe, aligning all countries with the best practices to feed the strategic objectives of the organization. In the last 2 years I’ve worked as an external advisor for top-tier Management Consulting companies, focusing on implementing sales and commercial strategy transformation.

I’m not alone in this project: the brand design was made in a partnership with a fellow from Portuguese Women in Tech and I trust in a group of professionals from different sectors, who helped develop the business idea.